Paid Advertising Specialist - Ecommerce
P
Power DigitalDigital Marketing
Remote - United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 1-2 years of digital marketing
- Required Skills
- ShopifyGoogle AnalyticsMicrosoft ExcelDigital MarketingData analytics
Requirements
- 1-2 years of digital marketing experience.
- 1+ years of experience with Direct Response marketing specifically in E-Commerce.
- 1+ years experience with Meta or Google Ads for direct response campaigns.
- 1+ years experience leading paid advertising strategy for direct response marketing efforts.
- 1+ years experience with Google Analytics and Shopify.
- 1 year experience in client-facing roles and communications.
- Excellent Excel skills with a clear understanding of advanced features.
- Excellent data analytics skills.
- Highly dependable self-starter with good organization and time management skills.
- Entrepreneurial spirit with a passion for problem-solving and continued learning.
Responsibilities
- Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA.
- Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance.
- Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
- Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations.
- Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities.
- Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
- Autonomously prepare and present performance reports and recaps using clear data storytelling.
- Leverage Power Digital’s Nova ecosystem to inform strategy, execution, and reporting, and utilize AI technologies to improve efficiency and performance.
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