Paid Advertising Strategist, Leadgen
New
P
Power DigitalDigital Marketing
United StatesFull-TimeMiddle
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Required Skills
- Google AnalyticsMicrosoft OfficeDigital MarketingGoogle Workspace
Requirements
- 2-3 years of digital marketing experience.
- 1-2 years of experience in an agency setting.
- 2-3 years of hands-on experience with at least 2+ paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
- Proven experience with campaign development and optimization processes (bid optimization, keyword research, ad copy development).
- Strong understanding of full-funnel marketing.
- Proficiency in Google Analytics.
- Proficiency in Google/Microsoft Office Suite(s).
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Ability to work independently and learn quickly.
Responsibilities
- Own execution and performance marketing via paid social and paid media platforms including Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, and Bing.
- Execute builds and production with redundancy and 100% on-time delivery.
- Lead optimization efforts to improve performance relative to client goals.
- Manage client budgets and provide accurate budget pacing.
- Maintain client testing roadmaps and manage ongoing experimentation.
- Communicate performance insights, strategy, and recommendations to clients and internal stakeholders.
- Leverage AI technologies to enhance and optimize business processes.
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