Paid Advertising Strategist
New
P
Power DigitalDigital Marketing
Remote - United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Required Skills
- Google AnalyticsMicrosoft Office SuiteDigital MarketingGoogle Workspace
Requirements
- 2-3 years of digital marketing experience.
- 1-2 years of agency experience.
- Minimum 2-3 years hands-on experience with at least two paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
- Experience with campaign development, bid optimization, keyword research, and ad copy development.
- Strong understanding of full-funnel marketing.
- Proficiency in Google Analytics.
- Proficiency in Google/Microsoft Office Suite.
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Ability to work independently and learn quickly.
Responsibilities
- Execute performance marketing campaigns across Meta, TikTok, Pinterest, LinkedIn, Google, YouTube, and Bing.
- Manage client budgets and provide expert advice on budget changes and pacing.
- Perform keyword research, ad copy development, and bid optimizations.
- Lead proactive strategy recommendations, surfacing opportunities and risks.
- Maintain client testing roadmaps and manage experimentation cadences.
- Communicate performance insights, strategic recommendations, and action items to clients and internal teams.
- Leverage AI technologies to enhance and optimize business processes.
- Ensure campaign production is completed with high quality and on-time delivery.
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