Paid Advertising Strategist - Ecommerce
New
P
Power DigitalDigital Marketing
Remote - United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2-3 years of digital marketing experience; 1-2 years in an agency setting
- Required Skills
- Project ManagementGoogle AnalyticsDigital Marketing
Requirements
- 2-3 years of digital marketing experience.
- 1-2 years of experience in an agency setting.
- 2+ years of hands-on experience with at least two paid advertising channels (Google, Bing, Meta, TikTok, LinkedIn, Pinterest, or Snapchat).
- Experience with bid optimization, keyword research, ad copy development, and campaign strategy.
- Proficiency in Google/Microsoft Office Suite.
- Proficiency in Google Analytics.
- Strong understanding of full-funnel marketing.
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Ability to learn quickly and independently.
Responsibilities
- Execute end-to-end performance marketing via paid social and native advertising platforms.
- Manage client budgets and advise on budget changes with accurate pacing.
- Perform campaign optimizations including bid management, keyword research, and ad copy development.
- Maintain and project manage client testing roadmaps and experimentation.
- Report performance metrics and insights to clients with proactive strategy recommendations.
- Facilitate tactical needs and collaborate internally with account leadership and specialists.
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