Senior Paid Advertising Strategist - Ecommerce
New
P
Power DigitalDigital Marketing
Remote - United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4-5 years of digital marketing experience; 3+ years in an agency setting
- Required Skills
- Project ManagementData AnalysisGoogle AnalyticsDigital Marketing
Requirements
- 4-5 years of digital marketing experience.
- 3+ years of experience in an agency setting.
- 3-4 years of hands-on experience with at least 2 major paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, YouTube).
- Expert knowledge of campaign development, bid optimization, keyword research, and ad copy development.
- Expert knowledge of funnel marketing.
- Proficiency in Google/Microsoft Office Suite.
- Proficiency in Google Analytics.
- Strong ability to translate marketing data into actionable business insights.
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Ability to lead client-facing presentations.
Responsibilities
- Lead performance marketing strategy and execution across marquee accounts.
- Conduct thorough QA to prevent errors and ensure accurate budget pacing.
- Demonstrate expert-level proficiency in at least two major ad channels.
- Analyze campaign data to develop actionable insights and strategic recommendations.
- Maintain client testing roadmaps and manage experimentation.
- Lead proactive, strategic conversations regarding media buying and performance.
- Mentor junior talent and support team growth through coaching.
- Utilize AI technologies and the company's proprietary ecosystem to enhance workflows.
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