Senior Paid Advertising Strategist, B2B
New
P
Power DigitalDigital Marketing
Remote - United StatesFull-TimeSenior
SalaryBase salary + commission opportunities
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Job Details
- Experience
- 4-5 years of digital marketing experience; 3+ years in an agency setting
- Required Skills
- Project ManagementGoogle AnalyticsMicrosoft OfficeDigital MarketingGoogle Workspace
Requirements
- 4-5 years of digital marketing experience.
- 3+ years of experience in an agency setting.
- 3-4 years of hands-on experience with at least two paid advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
- Experience with campaign development, bid optimization, keyword research, and ad copy development.
- Expert knowledge of marketing funnel and paid media strategy.
- Proficiency in Google Analytics.
- Proficiency in Google Suite and Microsoft Office.
- Strong organizational and project management skills.
- Excellent interpersonal, verbal, and written communication skills.
- Ability to present insights confidently to clients.
Responsibilities
- Lead performance marketing strategy and execution for marquee accounts.
- Conduct thorough QA to prevent errors impacting client revenue.
- Ensure accurate budget pacing and advise on strategic budget changes.
- Analyze campaign data to develop actionable insights and testing roadmaps.
- Lead proactive, strategic conversations regarding media buying and optimization.
- Mentor junior talent and facilitate team knowledge-sharing.
- Integrate internal AI tools and methodologies into daily workflows.
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