Senior Paid Media Strategist
New
D
Directive ConsultingB2B Digital Marketing
You’ll have the ability to work from anywhere in the US... For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.Full-TimeSenior
Salary$90,000- $110,000 USD
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelCRM
Requirements
- 3+ years experience working at a performance/digital marketing agency.
- Experience working specifically with B2B SaaS/tech clients in an agency setting.
- Deep expertise across paid search and paid social advertising campaigns.
- Proficiency in using advertising platforms including Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
- Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization).
- Ability to analyze campaign performance data using Google Analytics, GA4, or Excel.
- Proven and measurable success with mid-market or enterprise accounts.
- Ability to translate and articulate strategy and tell stories with data.
- Ability to organize, prioritize and manage multiple projects simultaneously.
- Driven to stay ahead of industry trends, including AI and automation.
Responsibilities
- Oversee and lead a collection of Paid Media accounts.
- Serve as direct support to client contacts.
- Build strategies for clients each quarter.
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
- Execute and optimize PPC advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
- Confirm lead routing is accurate within a CRM.
- Understand the value of Programmatic campaigns.
- Work directly with Associate Director to ensure internal and client goals are being achieved.
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