Paid Media Strategist
New
D
Directive ConsultingB2B Marketing Agency
Work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.Full-TimeMiddle
Salary$70,000- $95,000 USD
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelSaaSCRM
Requirements
- 3+ years experience working at a performance/digital marketing agency
- Experience working specifically with B2B SaaS/tech clients in an agency setting
- Deep expertise across paid search and paid social advertising campaigns
- Proficiency in advertising platforms including Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
- Strong understanding of PPC principles such as keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using Google Analytics, GA4, or Excel
- Proven and measurable success with mid-market or enterprise accounts
- Travel to visit clients approximately once per year per client or as needed
Responsibilities
- Oversee and lead a collection of Paid Media accounts
- Serve as direct support to client contacts
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns across multiple channels
- Execute and optimize PPC advertising campaigns including keyword research, ad copywriting, and audience targeting
- Confirm lead routing is accurate within a CRM
- Work directly with the Associate Director to ensure internal and client goals are achieved
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