Google Ads Media Buyer / Growth Strategist
New
S
Sweat Pants AgencyDTC / eCommerce Marketing
We are remote and we hire worldwide., US Eastern business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- ShopifyGoogle Analytics
Requirements
- Proven experience managing hands-on Google Ads at significant spend within DTC and eCommerce.
- Fluency in the full Google Ads stack: Search, Shopping, PMax, Demand Gen, and YouTube.
- Proficiency with technical tools: Merchant Center, GA4, GTM, and enhanced conversions.
- Native or near-native English fluency with strong client-facing communication skills.
- AI-native workflow: demonstrated ability to use tools like Claude to build and ship functional web assets.
- Ability to work US Eastern business hours for client calls.
- Experience diagnosing and fixing bottlenecks across creative, offer, landing page, and tracking.
- Skepticism of dashboard metrics with experience running holdouts to verify incrementality.
Responsibilities
- Manage a set of DTC accounts directly, serving as strategist, buyer, and primary client contact.
- Perform comprehensive account audits including structure, keywords, bidding, feed health, and conversion tracking.
- Develop and maintain brand and non-brand campaigns with distinct reporting and bidding strategies.
- Optimize Google Ads including Shopping and PMax while managing automation settings.
- Oversee Merchant Center hygiene, feed management, and product listings.
- Manage end-to-end conversion tracking including GA4, GTM, and offline conversion imports.
- Build landing pages, scripts, and reporting frameworks to overcome growth constraints.
- Use AI tools to build and ship landing pages and supporting content.
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