Senior/Lead Media Buyer
J
JobgetherE-commerce DTC
India, 3–4 hours of daily overlap with core US team hours, typically around 9 AM–1 PM ESTContractLead
Salary10,000 - 18,000 USD per month
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Job Details
- Experience
- 5+ years
- Required Skills
- Shopify
Requirements
- 5+ years of growth marketing experience with leadership experience in a major e-commerce or high-growth DTC brand.
- Demonstrated ability to scale a brand to $10M+ ARR or manage $500K+ in monthly paid advertising spend.
- Deep, proven experience in the health, wellness, or supplement industry.
- Expert-level knowledge of Meta Ads, Google Search/Shopping/YouTube, and Amazon Advertising.
- Hands-on understanding of advertising algorithms, audience targeting, and campaign account architecture.
- Proficiency with Shopify, CRO, and attribution platforms such as Triple Whale, Northbeam, or KnoCommerce.
- Strong ability to connect performance data with creative strategy.
- Full-funnel growth expertise including landing pages, upsells, subscriptions, and LTV optimization.
- Availability for 3–4 hours of daily overlap with core US team hours (9 AM–1 PM EST).
- Bachelor’s degree in Business, Marketing, Economics, Mathematics, or related field preferred.
Responsibilities
- Define and execute end-to-end growth and media scaling strategies for DTC and retail brands.
- Manage and strategically allocate multi-million-dollar advertising budgets across Meta, Google, YouTube, Amazon, TikTok, and Pinterest.
- Take hands-on ownership of campaign structures, bidding strategies, and dynamic creative testing.
- Develop acquisition and retention strategies including subscription models and rebill funnels.
- Optimize customer lifetime value, CAC, and payback periods while maintaining sustainable margins.
- Lead and mentor cross-functional teams comprising Media Buyers, Creative Strategists, Search and Amazon Specialists, and Video Editors.
- Translate performance data into strategic decisions using metrics such as MER, ROAS, and blended CAC.
- Partner with creative teams to turn performance insights into high-converting advertising assets.
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