Senior Manager, Marketing Operations
T
TalkiatryMental Health
RemoteFull-TimeManager
Salary$160K - $200K
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Job Details
- Experience
- 7 to 10 years
- Required Skills
- SQLSnowflake
Requirements
- Bachelor's degree in Marketing, Business, Computer Science, Analytics, or equivalent experience.
- 7 to 10 years experience as a technical operator of marketing automation platforms.
- Hands-on experience with platform technical backbones, including API integrations and event schemas.
- Strong SQL skills with experience using data warehouses like Snowflake.
- Experience with CDPs, CRM systems, and real-time event tracking pipelines like Segment.
- Proven experience in solutions architecture for marketing and data systems.
- Comfort working in a regulated, HIPAA-compliant healthcare environment.
- Working knowledge of AI/ML applications in lifecycle marketing.
- Management experience leading technical staff or contractors.
Responsibilities
- Build and develop the Dev & Deployment team, setting priorities and reviewing build quality.
- Own resourcing and workload planning for campaign builds, journey development, and infrastructure.
- Design scalable infrastructure with cross-functional teams to integrate AI and reduce ad-hoc builds.
- Document processes, maintain performance dashboards, and ensure compliance with HIPAA regulations.
- Manage end-to-end campaign operations including deliverability, QA, and stakeholder communication.
- Serve as the internal platform expert for Iterable and supporting tools like Mailgun and Twilio.
- Develop experimentation frameworks for A/B and multivariate testing to improve engagement and conversion.
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