Growth & Marketing Operations Manager
New
T
TurfreshDigital Marketing
Colombia / Costa Rica / Argentina / Chile / Brazil / Mexico / Peru / Puerto Rico / El SalvadorFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–8+ years
- Required Skills
- SEOCRM
Requirements
- 5–8+ years of experience in growth marketing, performance marketing, or marketing operations.
- Strong hands-on experience with Google Ads, PPC, and SEO/Local SEO.
- Proficiency with GA4, Google Search Console, and CRM/marketing automation tools.
- Experience with lead routing, call tracking, and attribution modeling.
- Demonstrated ability in conversion-rate optimization and landing page strategy.
- Experience managing external agencies and diverse marketing vendors.
- Strong analytical skills with a focus on executive KPI reporting and data-driven decision-making.
- Experience in SOP development and training or coaching team members.
- Background in multi-market or local service business environments is a plus.
- Highly organized, commercially minded, and capable of balancing strategy with tactical execution.
Responsibilities
- Connect paid media, SEO, CRM, and automation into an accountable system.
- Track and analyze performance across search, email, SMS, and referral channels.
- Investigate fluctuations in lead volume, quality, and cost, providing clear recommendations for action.
- Manage and evaluate the performance of external agencies and internal marketing specialists.
- Maintain marketing operations including SOPs, project backlogs, and KPI dashboards.
- Collaborate with Sales to align marketing efforts with conversion and revenue goals.
- Present performance recommendations and data to company leadership.
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