Inbound & Growth Marketing Specialist
New
I
Innovation RoundtableB2B Marketing
The role is fully remoteContract
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- SEOHubSpot
Requirements
- Proven track record running inbound or growth marketing campaigns with measurable lead-generation or conversion results.
- Strong, demonstrable copywriting skills in English.
- Solid understanding of content strategy, SEO, email/lifecycle marketing, and conversion fundamentals.
- Experience with AI-search/AEO/GEO (preferred).
- Comfortable working hands-on with analytics and tracking tools.
- Experience using CMS and marketing automation tools, specifically HubSpot.
- Regular, practical experience using AI tools like Claude, ChatGPT, or Gemini.
- Able to work independently and manage multiple campaigns/events simultaneously.
- Analytical mindset with strong attention to detail.
- Experience in membership-based B2B, events, or corporate innovation (preferred).
Responsibilities
- Own and improve inbound & growth marketing execution across content, email, website, SEO, and social distribution.
- Repurpose event generated content like recordings, transcripts, and speaker insights into useful content packages.
- Coordinate organic amplification with host companies, speakers, and members.
- Write and continuously test conversion-focused messaging for events and audiences.
- Build and optimize landing pages and registration funnels while running structured A/B tests.
- Maintain reliable tracking for traffic and conversion to drive data-based decisions.
- Improve organic visibility across traditional SEO and AI-driven search.
- Plan and execute email campaigns and event nurture journeys.
- Utilize AI tools to accelerate content creation and campaign iteration.
- Partner with Sales and Programme teams to identify and target high-quality audiences.
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