- Partner with onsite and operations teams to execute marketing programs that support occupancy and leasing goals.
- Develop marketing budgets, monitor performance and spend, and provide data-driven recommendations.
- Review lead conversion data and ROI to assess campaign effectiveness and recommend adjustments.
- Support Business Development efforts by gathering market surveys, demographics, and localized insights.
- Conduct market and competitor research to inform marketing strategies.
- Coordinate and manage the implementation of marketing platforms including SOCi, Ellis, SatisFacts, Google Business Profile, Yelp, Apartments.com, and Zillow.
- Support the creation of marketing assets such as lifestyle videos, virtual staging, Matterport tours, and brochures.
- Assist with website development, including copywriting, image selection, and tags.
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