Especialista de Martech & Marketing Operations
New
J
JobgetherMarketing Technology
BrazilFull-Time
Salary not disclosed
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Job Details
- Required Skills
- SQLHTMLCSSMicrosoft Power BISalesforceGoogle AnalyticsCRM
Requirements
- Experience working with Salesforce or a similar CRM platform.
- Practical experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Understanding of acquisition funnels, lead management, and digital marketing operations.
- Basic knowledge of HTML and CSS for landing page maintenance.
- Strong analytical and problem-solving skills.
- Basic SQL knowledge is a plus.
- Experience with Power BI is desirable.
- Familiarity with automation platforms such as Zapier, Make, or n8n is a plus.
- Knowledge of Conversion Rate Optimization (CRO) and A/B testing is desirable.
- Previous experience in digital or technology-driven environments is an advantage.
Responsibilities
- Administer and continuously evolve Salesforce or the organization's CRM environment.
- Monitor and maintain the quality, consistency, and reliability of lead and customer databases.
- Implement and maintain digital tracking events using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Configure and maintain pixels, conversion tracking, and integrations across marketing and technology platforms.
- Perform basic maintenance and updates to landing pages, supporting marketing campaigns and acquisition initiatives.
- Document marketing technology processes, configurations, and operational procedures.
- Identify opportunities to improve acquisition funnels, lead management, and operational efficiency.
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