Especialista de Martech & Marketing Operations

New
J
JobgetherMarketing Technology
BrazilFull-Time
Salary not disclosed
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Job Details

Required Skills
SQLHTMLCSSMicrosoft Power BISalesforceGoogle AnalyticsCRM

Requirements

  • Experience working with Salesforce or a similar CRM platform.
  • Practical experience with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
  • Understanding of acquisition funnels, lead management, and digital marketing operations.
  • Basic knowledge of HTML and CSS for landing page maintenance.
  • Strong analytical and problem-solving skills.
  • Basic SQL knowledge is a plus.
  • Experience with Power BI is desirable.
  • Familiarity with automation platforms such as Zapier, Make, or n8n is a plus.
  • Knowledge of Conversion Rate Optimization (CRO) and A/B testing is desirable.
  • Previous experience in digital or technology-driven environments is an advantage.

Responsibilities

  • Administer and continuously evolve Salesforce or the organization's CRM environment.
  • Monitor and maintain the quality, consistency, and reliability of lead and customer databases.
  • Implement and maintain digital tracking events using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
  • Configure and maintain pixels, conversion tracking, and integrations across marketing and technology platforms.
  • Perform basic maintenance and updates to landing pages, supporting marketing campaigns and acquisition initiatives.
  • Document marketing technology processes, configurations, and operational procedures.
  • Identify opportunities to improve acquisition funnels, lead management, and operational efficiency.
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