Snr. Marketing Manager, Enterprise ABM EMEA
New
A
AshbyMarketing
Remote - European Union. Secondary Locations: United Kingdom, Stockholm, France, BerlinFull-TimeSenior
SalaryGBP: OTE £95K – £115K • Offers Equity; EUR: OTE €90K – €135K • Offers Equity
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Job Details
- Required Skills
- Data analytics
Requirements
- Experience in enterprise Account-Based Marketing (ABM) strategy.
- Ability to build and interpret marketing dashboards and performance data.
- Skilled in writing compelling, non-generic marketing copy.
- Experience managing external agency partners and creative teams.
- Proactive, resourceful, and capable of operating with full autonomy.
- Strong collaboration skills to build trust with Sales and Marketing stakeholders.
- Understanding of AI tools to enhance marketing efficiency without sacrificing creativity.
- First-principles thinker comfortable with questioning traditional ABM playbooks.
- Knowledge of EMEA markets and understanding that they are not homogeneous.
Responsibilities
- Partner with the US lead to define EMEA enterprise ABM strategy and core marketing channels.
- Orchestrate marketing efforts across channels to support the prospect journey.
- Build and maintain prospect journey maps, messaging, content, and creative assets.
- Collaborate with Sales and Revenue Operations to build and refine target account lists based on data and rep input.
- Manage agency partners, including gifting agencies, to execute campaigns efficiently.
- Execute coordinated activities including dinners, activations, and ancillary conference events.
- Apply an experimentation framework to run short sprints and localize content and creative for EMEA markets.
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