CRM Marketing Manager
C
CXM Direct LLCFintech / iGaming
Armenia. Cyprus. Georgia. Belarus. Poland. SerbiaFull-TimeMiddle
SalaryCompetitive, above-market compensation.
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Job Details
- Required Skills
- SQLA/B testingCRMData analytics
Requirements
- Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation.
- Hands-on experience building automated customer journeys.
- Strong understanding of segmentation, personalization, triggers, and lifecycle strategy.
- Experience managing CRM across multiple markets and languages.
- Strong knowledge of email deliverability and campaign QA.
- Proficiency with CRM platforms such as Braze, Klaviyo, Mailgun, or similar.
- Strong analytical and data-driven mindset with comfort working alongside technical/data teams.
- Excellent attention to detail and ability to manage multiple campaigns simultaneously.
- Knowledge of SQL is considered a strong advantage.
- Prior experience in fintech, FX, trading, or iGaming environments is highly desirable.
Responsibilities
- Own end-to-end customer journeys covering onboarding, activation, conversion, retention, loyalty, and churn prevention.
- Build, launch, and optimize automated CRM campaigns using platforms like Braze, Klaviyo, or Mailgun.
- Define and maintain complex customer segments, trigger logic, and dynamic personalization rules.
- Manage localization of communications across 12 international markets, ensuring linguistic accuracy and regulatory compliance.
- Monitor and maintain high email deliverability standards and perform rigorous pre-launch campaign QA.
- Collaborate with Product, Analytics, and IT teams to define data requirements and event tracking.
- Analyze CRM performance metrics beyond opens and clicks to drive continuous improvement through A/B testing.
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