- Own end-to-end customer journeys covering onboarding, activation, conversion, retention, loyalty, and churn prevention.
- Build, launch, and optimize automated CRM campaigns using platforms like Braze, Klaviyo, or Mailgun.
- Define and maintain complex customer segments, trigger logic, and dynamic personalization rules.
- Manage localization of communications across 12 international markets, ensuring linguistic accuracy and regulatory compliance.
- Monitor and maintain high email deliverability standards and perform rigorous pre-launch campaign QA.
- Collaborate with Product, Analytics, and IT teams to define data requirements and event tracking.
- Analyze CRM performance metrics beyond opens and clicks to drive continuous improvement through A/B testing.
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