Associate Director, Paid Search
New
R
Real ChemistryHealthcare Communications
Remote - USAFull-TimeManager
Salary100,000 - 120,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 6+ years experience in search engine marketing (SEM); 2+ years of people management experience
- Required Skills
- Microsoft ExcelPowerPointGoogle Workspace
Requirements
- 6+ years experience in search engine marketing (SEM), including hands-on experience with Google Ads, Microsoft Ads, and associated tools (e.g., SA360, Google Ads Editor)
- 2+ years of people management experience
- Pharmaceutical Industry experience is Required
- Bachelor's Degree preferred
- Deep understanding of SEM tactics, campaign structure, keyword research, bid strategies, audience segmentation, and testing frameworks
- Demonstrated ability to lead teams, foster collaboration, and build scalable processes
- Advanced proficiency with Excel, PowerPoint, and Google Suite
- Strong analytical mindset and creative problem-solving skills
- Ability to self-manage under deadlines
- Demonstrates professional verbal and written communication skills
Responsibilities
- Lead a team of Managers that own day-to-day management of paid search campaigns across Google Ads & Microsoft Ads
- Build and refine keyword strategies, ad copy, bidding approaches, and audience targeting to meet performance goals
- Monitor budget pacing and performance across accounts to ensure efficient spend and delivery
- Analyze campaign data regularly to identify optimization opportunities, address underperformance, and implement tactical improvements
- Collaborate with cross-functional teams (media, analytics, client services) to ensure seamless campaign planning and execution
- Support the creation of test-and-learn strategies to improve performance and unlock new insights
- Assist with client deliverables, including performance reporting, POVs on platform updates, and tactical recommendations
- Stay current with SEM trends, platform features, and industry best practices
View Full Description & ApplyYou'll be redirected to the employer's site
