Paid Social Associate Director

WpromoteDigital Marketing

Remote, United StatesFull-TimeManager

Salary100,000 - 115,000 USD per year

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Job Details

4–6 years of experience in paid media, with deep hands-on expertise in paid social strategy, buying, optimization, and measurement, within an agency and/or in-house environment
Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as Pinterest, Snapchat, LinkedIn, Reddit, and/or X
Both performance marketing and brand planning experience
Full-funnel paid social experience across awareness, consideration, conversion, retention, and creative testing
Experience coaching, training, or informally mentoring junior team members on account strategy and execution.
Experience with data analysis and reporting tools such as Google Analytics, Adobe Analytics, or similar
Experience creating paid social customer acquisition campaigns across a diverse range of clients and verticals
Excellent oral, written, presentation, and interpersonal skills, with the ability to identify and respond to situations quickly
Strong working knowledge of Google Suite, Excel, Google Slides, Asana, or similar tools
Bachelor's degree in Communications, Advertising, Marketing, Business Management, or related discipline, or equivalent experience

Providing day-to-day account oversight and quality control across a portfolio of paid social accounts, ensuring strategy, execution, and reporting meet Wpromote's standards
Coaching and guiding account managers and other junior team members in real time on platform execution, campaign strategy, testing, reporting, and client communication.
Managing a small book of enterprise-level clients directly, serving as a senior strategic partner and staying close to the evolving paid social landscape
Staying hands-on in advertising platforms and stepping in “on the keys” to audit, troubleshoot, launch, optimize, or stabilize campaigns when accounts need it
Overseeing the onboarding of new accounts, ensuring a smooth ramp-up and account setup within junior team members' books of business
Interfacing directly with clients on complex or escalated needs; collecting feedback, articulating value, presenting strategy, and strengthening relationships
Developing a full-funnel paid social point of view across awareness, consideration, conversion, retention, and creative testing, and translating it into practical guidance for account teams
Partnering with paid search, client strategy, creative, analytics, and programmatic teams to ensure paid social strategy is integrated into broader media planning
Helping evolve paid social best practices, QA processes, campaign workflows, reporting automation, and adoption of AI-enabled tools and workflows across the department

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