Senior Demand Generation Manager
New
J
JobgetherMarketing
CanadaFull-TimeSenior
SalaryCAD $120,000 annual base salary
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Job Details
- Experience
- 5+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelSEOCRM
Requirements
- 5+ years of experience in demand generation, performance marketing, digital marketing, or a closely related field.
- Proven experience managing digital agencies, external vendors, and paid media investments.
- Demonstrated experience planning, launching, and optimizing campaigns across Google Ads, Microsoft Ads, Meta, and programmatic display.
- Working knowledge of SEO, Conversion Rate Optimization (CRO), Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio.
- Experience with marketing automation platforms, CRM systems, lead-routing integrations, and attribution reporting.
- Strong analytical capabilities and advanced Excel skills, including pivot tables, VLOOKUPs, forecasting, and data modeling.
- Experience developing and executing email and SMS marketing programs.
- Strong understanding of full-funnel marketing, customer journeys, lead scoring, conversion optimization, and performance measurement.
- Excellent communication, presentation, stakeholder management, and problem-solving skills.
- Comfortable working independently in a primarily remote environment and supporting occasional evening or weekend initiatives when required.
Responsibilities
- Own the demand generation strategy and performance across paid, earned, and owned channels, aligning lead generation plans with capacity goals and revenue targets across multiple territories.
- Manage digital media budgets, pacing, and channel allocation based on CPL, CPA, conversion rates, ROI, and broader performance trends.
- Plan, launch, manage, and optimize full-funnel campaigns across Google Ads, Microsoft Ads, Meta, programmatic display, SEO, retargeting, email, and SMS.
- Partner with agencies and vendors to ensure effective campaign execution, accountability, budget management, and high-quality delivery.
- Build and optimize lead nurturing and marketing automation workflows, including lead routing, scoring, and attribution processes.
- Lead A/B and multivariate testing across landing pages, creative assets, offers, messaging, audiences, and other conversion touchpoints.
- Monitor key KPIs including lead volume, marketing-generated revenue, ROI, CPL, CPA, cost of marketing, lead-to-appointment conversion, and lead-to-sale conversion.
- Collaborate closely with Marketing, Sales, Inside Sales, creative, and content teams to improve lead flow, funnel performance, regional relevance, and brand consistency.
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