Senior Manager, Demand Generation
A
AutomatticEnterprise Content Management
We are only considering candidates based in North America at this time.Full-TimeManager
Salary140,000 - 180,000 USD per year
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Job Details
- Required Skills
- Google AnalyticsTableauA/B testingLooker
Requirements
- Strong B2B enterprise marketing experience, ideally within enterprise SaaS or technology sectors.
- Proven experience owning and running programs that successfully move pipeline and revenue.
- Understanding of lifecycle marketing, including building programs from scratch and making data-driven optimization decisions.
- Proficiency in marketing analytics platforms such as Google Analytics, Tableau, or Looker.
- Hands-on AI fluency with experience briefing, reviewing, and iterating on AI agent outputs.
- Experience using A/B testing tools.
- Ability to build and interrogate dashboards to translate data into actionable stories for executive leadership.
- Comfort operating in environments with shifting scope and sprint cadences.
- Demonstrated ability to operate cross-functionally with Sales, Product Marketing, Brand & Growth, and Customer Success teams.
Responsibilities
- Own the continuous strategy for lifecycle, email, content syndication, and new demand programs and channels.
- Run holistic campaigns including Tier 1 product launches and always-on demand gen plays.
- Collaborate with Marketing Ops, Web, Paid Media, and Integrated Marketers to execute programs designed for conversion rate optimization.
- Respond to revenue opportunities surfacing through the Pipeline Council by mobilizing channel and asset mixes.
- Utilize AI agents and workflows to drive volume work, reviewing outputs and refining skills.
- Collaborate with finance and Marketing Ops to build dashboards and report on campaign results.
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