Performance Marketing Manager
New
H
Hype HROnline Entertainment
Remote Role, EU, US and CanadaFull-TimeManager
SalarySalary DOE, Commission
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Job Details
- Experience
- 3–5+ years in performance marketing, with at least 2 years owning or co‑owning an affiliate program
- Required Skills
- Digital MarketingA/B testing
Requirements
- 3–5+ years in performance marketing, with at least 2 years owning or co‑owning an affiliate program.
- Experience in adult, dating or closely related verticals.
- Demonstrable success in scaling affiliate programs.
- Hands-on experience with at least one additional performance channel (e.g. Meta, Google, native, programmatic, media buying networks).
- Strong background in funnel analytics, A/B testing and conversion‑rate optimisation across desktop and mobile.
- Practical experience with tracking and analytics tooling (affiliate platforms, tracking solutions, web analytics, BI dashboards).
- Proven track record of working with compliance, legal and product in regulated or policy‑sensitive environments.
- Highly analytical and comfortable working with performance dashboards, spreadsheets and BI tools.
- Strong commercial and negotiation skills.
- Ability to brief creatives and present insights to non-technical stakeholders.
Responsibilities
- Own strategy, execution and optimisation for the affiliate channel as the primary growth lever, driving customer acquisition, revenue and LTV across adult products and services.
- Recruit, onboard and manage affiliates and networks, from prospecting and outreach through to activation, optimisation and retention.
- Negotiate and manage commercial deals (CPA, CPL, CPS, rev share, hybrid) to hit performance targets while maintaining traffic quality and brand safety.
- Monitor daily performance metrics and cohorts (clicks, leads, FTDs, trials, subs, ARPU, churn, ROI) and implement continuous optimisation on landing pages, funnels and offers.
- Manage or support other performance channels such as PPC, paid social, native, programmatic and media buying, ensuring channel mix is optimised against growth and efficiency goals.
- Brief, test and iterate creatives and pre‑landers across affiliates and paid channels (banners, video, advertorials, email, push, native, social formats).
- Own A/B and multivariate testing roadmaps for key journeys (signup, trial, paywall, upsell flows) in collaboration with product, CRM and design.
- Work closely with CRM/retention teams on lifecycle campaigns (email, push, in‑app) to maximise LTV from affiliate and paid‑media cohorts.
- Oversee tracking, attribution and reporting across affiliates and paid channels, working with analytics/engineering to maintain accurate pixels, postbacks and S2S integrations.
- Ensure all marketing activity complies with internal guidelines, platform policies and adult‑industry regulations.
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