Marketing Data Analyst
New
Z
ZicassoLuxury Travel
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 5 years
- Required Skills
- PythonSQLTableauData modelingBigQueryR
Requirements
- Bachelor’s degree in Statistics, Marketing Analytics, Mathematics, Economics, Computer Science, or Information Management.
- 5 years of experience as a Data Analyst or Marketing Analyst.
- Technical experience extracting data from Google Ads, GA4, and Search Console.
- Strong proficiency in SQL and BigQuery for joining marketing datasets.
- Proficiency in Python (Jupyter Notebook) or R for data manipulation and statistical analysis.
- Expertise in building interactive dashboards with Tableau and Looker Studio.
- Knowledge of statistics and Bayesian statistics.
- Experience with data modeling and validation techniques for complex datasets.
- Excellent communication skills for translating technical insights for non-technical stakeholders.
- Familiarity with GitHub, Jira, and Google Workspace.
Responsibilities
- Interpret marketing data and provide ongoing reports to support campaigns, ad spend, and retention strategies.
- Develop and maintain dashboards in Tableau and Looker Studio to track KPIs.
- Analyze the customer journey to identify friction points and optimize conversion funnels.
- Design and analyze A/B tests to evaluate marketing and product initiatives.
- Collaborate with data engineering to validate and integrate marketing data from platforms like Google Ads, GA4, and Search Console.
- Apply statistical techniques and segmentation to analyze campaign efficiency and targeting.
- Translate business requirements from cross-functional teams into clear analytical tasks.
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