Senior Marketing Manager, Growth
New
W
WebflowB2B SaaS Marketing
Remote-first (United States)Full-TimeSenior
SalaryZone A: $150,000 - $180,000; Zone B: $141,500 - $170,000; Zone C: $131,500 - $158,000
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Job Details
- Required Skills
- QA AutomationA/B testing
Requirements
- BA/BS degree or equivalent experience.
- Technical fluency to interpret marketing triggers, schema markup, and attribution models.
- Experience with web experimentation programs and statistical rigor.
- Deep expertise in technical SEO and Answer Engine Optimization (AEO).
- Proven experience with marketing analytics, funnel instrumentation, and attribution frameworks.
- Ability to build and ship end-to-end web experiences using no-code/web platforms.
- Strong systems-thinking approach to growth and marketing channels.
- Expertise in applying AI tools to optimize growth and content workflows.
- Strong ability to clearly articulate complex problems and hold opinions under executive pressure.
Responsibilities
- Own web optimization and A/B testing in partnership with the demand-gen team.
- Run a structured, high-velocity experimentation program on webflow.com using experimentation and personalization stacks.
- Manage the web-side execution of AEO (Answer Engine Optimization) including site performance, accessibility, and site architecture.
- Lead the continuous development, design QA, and iteration velocity of webflow.com as a living website.
- Transform webflow.com into an account-level pipeline engine by aligning web experiences with sales-led initiatives.
- Design, build, and ship landing pages and site experiences end-to-end in-platform.
- Instrument event tracking, funnel analytics, and attribution for site-sourced pipeline.
- Coordinate web-based responses within a cross-channel account orchestration motion.
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