VP, Customer Growth
N
NerdWalletConsumer Fintech
Remote (based in the U.S.)Full-TimeVp
Salary$280K - $420K; $280K – $420K • Offers Equity
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Job Details
- Experience
- 10+ years
- Required Skills
- Artificial IntelligenceCross-functional Team LeadershipData analytics
Requirements
- 10+ years of progressive leadership experience across growth, marketing, customer engagement, data, or related disciplines.
- Senior leadership experience in consumer fintech, financial services, or a closely related digital business.
- Deep expertise in owned-channel strategy (email, push, content).
- Proven experience building data, segmentation, personalization, and automation infrastructure.
- Track record of driving measurable improvements in customer acquisition, engagement, retention, and lifetime value.
- Experience operating with GM-level accountability or equivalent cross-functional partnership.
- Strong analytical foundation to translate complex data into strategies and decisions.
- Experience building scalable systems rather than relying on one-time campaigns.
- Experience applying AI and automation to customer engagement at scale.
- Ability to lead effectively across a matrixed organization and build influence without formal authority.
Responsibilities
- Own NerdWallet’s owned-channel strategy end to end, including email, push notifications, and newsletters.
- Build engagement infrastructure, including data architecture, segmentation, personalization, and automation.
- Drive measurable growth in customer acquisition, retention, and engagement through the owned ecosystem.
- Develop strategies tied to specific business objectives, from converting audience members to driving product adoption.
- Act as a key architect for go-to-market strategy, customer messaging, and adoption programs for new branded financial products.
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