Senior Programmatic Campaign Manager
New
W
WpromoteDigital Marketing
Remote, United StatesFull-TimeSenior
Salary84,000 - 97,000 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- Amazon RDSData Analysis
Requirements
- 4+ years of directly related experience in programmatic advertising
- Solid understanding of the programmatic landscape, including DSPs, SSPs, and data providers
- Hands-on experience with The Trade Desk (TTD), DV360, and Amazon DSP
- Proven track record of executing programmatic campaigns across CTV, DOOH, Audio, Display, and more
- Strong analytical skills with experience in data analysis, reporting, and optimization
- Understanding of programmatic measurement and attribution methodologies
- Experience collaborating with cross-functional teams
- Strong communication and presentation skills
- Ability to build and maintain relationships with programmatic partners
- Proactive and results-oriented approach
Responsibilities
- Execute programmatic strategies, aligning with campaign objectives and KPIs
- Implement programmatic best practices across campaigns, including campaign setup, targeting, optimization, and reporting
- Evaluate programmatic technology partners including DSPs, SSPs, and data providers
- Develop and implement measurement frameworks to assess performance and demonstrate ROI
- Collaborate with media planning, creative, and analytics teams
- Build and maintain relationships with publishers, data providers, and technology vendors
- Manage campaign budgets and optimize resource allocation
- Troubleshoot and resolve programmatic issues
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