Customer Marketing Manager
New
D
DoiTCloud Technology
Remote US or Canada, ideally in EST or CST, EST or CST preferredFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2-3 years
- Required Skills
- Data AnalysisSlack
Requirements
- 2-3 years of experience in B2B marketing with a core focus on campaign marketing and email.
- Experience managing owned and alternate customer channels, such as customer portals, Slack community platforms, and in-app messaging.
- Proven experience working within the B2B technology space.
- Ability to leverage customer data and analytics to target, prioritize, and measure campaign effectiveness.
- Hands-on experience building, executing, and optimizing end-to-end marketing campaigns.
- Ability to build reusable assets and partner effectively with Customer Success and Account Management teams.
- Strong analytical skills with a focus on data-driven, outcome-oriented marketing execution.
Responsibilities
- Partner with CSM, AM, Product, and Data/Analytics teams to identify usage signals and account characteristics indicating readiness for new products.
- Translate customer insights into segmented, prioritized target lists for campaign execution.
- Design and build reusable customer marketing campaigns and evergreen assets for launch and ongoing use.
- Create toolkits, email sequences, and talk tracks to enable CSMs and AMs to activate campaigns.
- Lead marketing execution through owned channels including email, customer portals, Slack, and community channels.
- Track and report on incremental revenue, campaign engagement, conversion, and adoption rates to refine future strategies.
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