Paid Media Specialist
New
W
WOW Remote TeamsE-commerce Marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 10 years
- Required Skills
- Google AnalyticsSEO
Requirements
- Minimum 10 years of hands-on experience in e-commerce, paid and organic social, and SEO/SEM/PPC.
- Demonstrated experience managing monthly ad budgets of $350K to $1M within the last two years.
- At least 3 years of recent D2C consumer marketing experience, ideally in athletic or activewear apparel.
- Proficiency in Meta, Google Ads, TikTok, Pinterest, X, Criteo, Bing, Yahoo, YouTube, and affiliate networks.
- Strong command of GA4, Google Search Console, Google Tag Manager, SEMrush, Triple Whale, and Shopify Plus.
- Advanced Microsoft Excel skills for large-scale data analysis.
- Understanding of A/B testing, pixel implementation, and attribution.
- Bachelor's degree in Marketing or a related field.
- Google Analytics and Google Ads certifications required.
- Familiarity with creative tools like Adobe XD, Photoshop, and Illustrator.
Responsibilities
- Lead the development and execution of digital marketing plans including landing pages, content, and customer data strategies.
- Manage and optimize monthly advertising budgets ranging from $350K to $1M.
- Plan and launch campaigns across Meta, Google Ads, TikTok, Pinterest, X, and affiliate platforms.
- Manage catalog feeds across Google Merchant Center, TikTok, Pinterest, and other channels.
- Execute full-funnel strategy including traffic generation, acquisition, and retargeting with focus on ROAS.
- Configure and maintain GA4, Google Search Console, and pixel/tag implementations via Google Tag Manager.
- Perform keyword research, SEO strategy, and backlink development.
- Collaborate cross-functionally with creative and web development teams to deploy campaigns and assets.
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