Brand Manager, Innovation
New
B
BobbieConsumer Packaged Goods
Remote, USFull-TimeMiddle
SalaryGroup A (SF/Bay Area, Seattle, NYC): $142,500; Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $128,500; Group C (All Other Cities): $121,000
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Job Details
- Experience
- 4–5+ years of experience in Brand Management, Innovation, New Product Development, Product Marketing, or related CPG roles
- Required Skills
- Project ManagementProduct DevelopmentMarket Research
Requirements
- 4–5+ years of experience in Brand Management, Innovation, New Product Development, Product Marketing, or related CPG roles.
- Classical brand management training strongly preferred.
- Demonstrated experience developing and commercializing new products from concept through launch.
- Strong analytical and commercial instincts with the ability to translate data into product concepts.
- Proven ability to lead complex cross-functional initiatives and influence stakeholders.
- Experience working in fast-paced, ambiguous environments.
- Strategic thinking capabilities with a builder mindset and bias toward action.
- Background in food, nutrition, wellness, or consumer products highly preferred.
Responsibilities
- Shape the new formats innovation pipeline and identify whitespace opportunities for future growth.
- Translate consumer insights and market trends into clear innovation territories and product concepts.
- Lead new product development from concept through commercialization, including testing and positioning.
- Partner with cross-functional teams like Finance, R&D, and Supply Chain to ensure technical feasibility and commercial viability.
- Build business cases including market sizing, pricing, COGS, and investment requirements for Stage Gate approval.
- Manage integrated go-to-market plans including launch approach, messaging, and pack architecture.
- Design and execute test-and-learn approaches and analyze performance metrics to optimize or scale new products.
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