Brand Manager, Innovation
New
B
BobbieConsumer Packaged Goods
US-based remote work modelFull-TimeMiddle
SalaryGroup A (SF/Bay Area, Seattle, NYC): $142,500; Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $128,500; Group C (All Other Cities): $121,000
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Job Details
- Experience
- 4–5+ years
- Required Skills
- Cross-functional Team LeadershipProduct Development
Requirements
- 4–5+ years of experience in Brand Management, Innovation, New Product Development, or Product Marketing.
- Classical brand management training strongly preferred.
- Demonstrated experience developing and commercializing new products from concept through launch.
- Experience in food, nutrition, wellness, or consumer products industries.
- Strong consumer, analytical, and commercial instincts.
- Proven ability to lead complex cross-functional initiatives.
- Ability to influence stakeholders and drive projects in ambiguous environments.
- Builder mindset with strong strategic thinking and a bias toward action.
Responsibilities
- Shape Bobbie’s new formats innovation pipeline and identify whitespace opportunities.
- Lead new product concepts from early-stage ideas through development and commercialization.
- Build compelling business cases for innovation including market sizing, pricing, and margin analysis.
- Partner with Marketing, Sales, Operations, and Supply Chain to build integrated go-to-market plans.
- Develop learning plans for new products and monitor performance to optimize, scale, or pivot.
- Synthesize consumer, competitive, and financial data into clear strategic recommendations.
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