Marketing Manager - Enrollment & Engagement
New
S
Solera HealthHealth Technology
Remote - USAFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3 years of experience
- Required Skills
- Data AnalysisMicrosoft Power BIGoogle AnalyticsCRM
Requirements
- Bachelor’s degree in Marketing, Communications, or a related discipline.
- 3 years of experience in growth, engagement, or lifecycle marketing across both digital and offline channels.
- Background in B2C or B2B2C marketing (healthcare or wellness experience preferred).
- Familiarity with marketing channels such as email, SMS, direct mail, digital ads, CRM, and marketing automation.
- Hands-on experience with tools like Iterable, Google Analytics, Wrike, PowerBI, or Looker Studio.
- Strong analytical skills with the ability to translate data into insights.
- Strong written and verbal communication skills.
- Ability to manage multiple priorities in a fast-paced, remote environment.
- Excellent cross-functional collaboration skills.
Responsibilities
- Lead the design and execution of consumer engagement campaigns across the full funnel, from initial outreach to re-engagement.
- Craft compelling messaging strategies and secure client alignment on campaign approaches.
- Contribute to engagement strategies for new product launches and support annual strategic planning.
- Serve as the primary marketing contact for clients, managing timelines and expectations.
- Deliver campaign reports with clear takeaways and actionable recommendations for stakeholders.
- Collaborate with the BI team to create and communicate data visualizations and dashboards.
- Conduct pre-send QA including list accuracy, link validation, personalization tokens, and compliance checks.
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