Director, Product Marketing - Business Suite
New
V
VeracrossEdTech Fintech
RemoteFull-TimeDirector
Salary$135k to $150k (annualized USD) in addition to potential bonus.
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Job Details
- Experience
- 8+ years
- Required Skills
- Project ManagementSaaS
Requirements
- 8+ years of Product Marketing experience within EdTech, Fintech, SaaS, or related B2B technology.
- Proven experience owning go-to-market strategy for a multi-product portfolio.
- Demonstrated track record of setting campaign strategy and messaging direction.
- Excellent communication skills with the ability to translate complex products for technical and non-technical audiences.
- Experience working cross-functionally with Sales, Product, and Customer Success.
- Analytical, data-driven mindset with strong project management discipline.
- Ability to operate with significant autonomy as an individual contributor.
- Experience mentoring and developing other marketers.
Responsibilities
- Serve as the center of strategy for the Business Office suite, defining campaign priorities and messaging.
- Direct global demand generation teams to implement integrated marketing calendars.
- Drive the end-to-end go-to-market process for major product launches.
- Develop and maintain GTM playbooks to align Sales, Product, and Marketing departments.
- Conduct competitive and market analysis to identify differentiation opportunities.
- Define and evolve core messaging for CFOs and school leaders.
- Create sales enablement resources including pitch decks, battlecards, and demo scripts.
- Mentor and develop other product marketing team members on strategy and execution.
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