Senior Product Marketing Manager
New
C
CellebriteDigital Forensics, SaaS, AI
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5-7 years
- Required Skills
- Artificial IntelligenceSaaS
Requirements
- 5-7 years of Product, Solution, or Channel Marketing experience in a SaaS & AI product environment
- Strong experience developing and executing go-to-market strategies and product launches.
- Bachelor’s degree or relevant work experience.
- Public Sector (Law Enforcement) marketing, digital forensics, or similar industry expertise strongly desired.
- Ability to travel 15-20%.
Responsibilities
- Create and execute product marketing plans, including major campaign themes, target markets, industry landscape, and product releases.
- Develop product messaging that differentiates new products and services from others in the market.
- Manage creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events.
- Work closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals.
- Collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently.
- Assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos).
- Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan.
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