Manager, Paid Social (B2B)
New
M
MarketbridgeDigital Marketing
United States, EST hoursFull-TimeManager
Salary69,000 - 86,000 USD per year
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Job Details
- Experience
- 3-5+ years of hands-on paid social experience (2+ specifically in B2B)
- Required Skills
- Data Analysis
Requirements
- 3-5+ years of hands-on paid social experience.
- 2+ years of specific B2B paid social experience.
- Experience with LinkedIn, Instagram, and Facebook (Reddit experience is a plus).
- Demonstrated ability to personally manage campaign execution and in-platform optimization.
- Expertise in account-based marketing (ABM) activation and multi-touch program design.
- Familiarity with ABM and intent platforms like 6sense or Demandbase.
- Experience managing budget pacing across multi-flight, multi-platform campaigns.
- Working knowledge of conversion tracking implementation (e.g., LinkedIn Insight Tag, Meta Pixel).
- Proficiency in data storytelling.
- Comfortable presenting performance and defending recommendations directly to clients.
- Willingness to experiment with AI-enabled tools.
Responsibilities
- Build and launch paid social campaigns directly in-platform including audience setup, targeting, and creative trafficking.
- Manage daily and weekly campaign optimizations such as bid adjustments, audience refinement, and creative rotation.
- Monitor budget pacing and flag delivery issues with clear recommendations.
- Develop B2B and account-based marketing social strategies targeting defined account lists and buying committees.
- Own the reporting narrative, analyze performance, and communicate optimization recommendations directly to clients.
- Partner with analytics teams on conversion tracking, pixel implementation, and UTM governance.
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