Senior Field Marketing Manager
New
S
ScannerCybersecurity
US-RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5–8+ years
- Required Skills
- Project ManagementBudget management
Requirements
- 5–8+ years of B2B field, event, or integrated marketing experience, ideally in cybersecurity, infrastructure, developer tools, or another deeply technical category.
- Experience marketing to enterprise security buyers and understanding CISOs, security leaders, practitioners, and technical buying committees.
- Proven ownership of field programs that generated or influenced sales pipeline.
- Experience running both major industry conferences and smaller, high-touch executive or account-based programs.
- Strong partnership with Sales teams and experience building programs around target accounts and active opportunities.
- Builder mentality: you've created programs, processes, vendor networks, and measurement systems rather than only operating an established machine.
- Strong project management, judgment, and ability to manage complex programs, budgets, vendors, and deadlines simultaneously.
- A strong sense of taste and design judgment, holding every program to a high bar for how it looks and feels.
- Comfortable operating in a fast-growing startup, working directly with executives, and traveling up to 25% for events.
Responsibilities
- Own Scanner's field marketing from strategy to on-the-ground execution, spanning conferences, executive events, regional programs, customer experiences, and account-based programs.
- Run major cybersecurity events end-to-end, including sponsorships, booths, meetings, dinners, side events, and creative activations.
- Build high-touch executive programs and regional events designed around strategic accounts and active opportunities to accelerate deals.
- Partner directly with AEs and Marketing on target accounts, outreach, meeting goals, and follow-up to turn field engagement into pipeline.
- Bring customers, partners, and security community leaders into programs that expand Scanner's reach and credibility.
- Own field budgets, vendors, agencies, venues, including booth builds and creative activations in partnership with Design to swag ordering, all while maintaining a high bar for execution.
- Measure programs against target-account engagement, meetings, pipeline created and influenced, acceleration, and revenue.
- Continuously test where, how, and with whom we invest to improve performance.
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