Senior Performance Marketing Manager
New
T
TalkspaceMental Health / Telehealth
Remote position based on Eastern Time., Eastern TimeFull-TimeSenior
Salary125,000 - 145,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- TableauBudget managementLooker
Requirements
- 6+ years of experience in performance marketing, growth marketing, paid media, or digital customer acquisition.
- Deep hands-on experience with major paid acquisition channels, particularly Paid Search and Paid Social.
- Experience managing meaningful media budgets with accountability for CAC/CPA, acquisition volume, and efficiency.
- Strong analytical skills and demonstrated ability to independently diagnose complex performance changes.
- Experience developing and managing structured testing programs across media, creative, audiences, and conversion.
- Experience translating performance insights into creative strategy and managing performance creative production.
- Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, Tableau, or similar platforms.
- Strong understanding of attribution and the limitations of platform-reported performance.
- Excellent written and verbal communication skills.
- Strong project management skills and ability to coordinate multiple workstreams.
Responsibilities
- Manage and optimize performance marketing programs across paid acquisition channels including SEM, Meta, and TikTok.
- Translate growth objectives into actionable channel strategies, campaign plans, and optimization priorities.
- Monitor key acquisition metrics such as CAC/CPA, conversion rate, and overall marketing efficiency.
- Develop and manage a structured performance marketing testing roadmap aligned with growth priorities.
- Own the performance creative pipeline, including briefing, testing, and production workflows.
- Analyze the acquisition funnel to improve landing-page and conversion performance.
- Partner with cross-functional teams including Analytics, Creative, Product, and Finance to advance growth goals.
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