Performance Marketing Manager
New
T
TalkspaceMental Healthcare
Remote First Environment, Eastern TimeFull-TimeMiddle
Salary115,000 - 140,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Looker
Requirements
- 5+ years of experience in performance marketing, paid media, digital acquisition, or a related discipline.
- Hands-on experience managing Paid Social campaigns, particularly Meta, with experience across TikTok, Snapchat, or Reddit.
- Experience managing Programmatic Display and/or CTV campaigns.
- Demonstrated experience managing significant media budgets and optimizing toward CAC, CPA, or conversion goals.
- Strong analytical skills with the ability to independently investigate and diagnose performance trends.
- Experience developing audience, creative, and campaign testing strategies.
- Understanding of digital attribution and performance measurement methodologies.
- Experience with analytics and reporting tools such as Mixpanel, Looker, GA4, or Tableau.
- Experience partnering with Creative teams to translate performance insights into actionable briefs.
- Strong project management and organizational skills.
- Excellent written and verbal communication skills.
Responsibilities
- Lead the day-to-day strategy, execution, and optimization of Paid Social and Programmatic acquisition programs.
- Manage campaigns across Meta, TikTok, Snapchat, Reddit, Programmatic Display, and CTV.
- Manage toward key acquisition goals including member volume, CAC/CPA, conversion rate, and overall media efficiency.
- Partner with agencies, vendors, and platform representatives to ensure campaigns are executed effectively and continuously optimized.
- Analyze performance across channels, campaigns, audiences, and creative to identify growth opportunities.
- Develop structured creative testing plans across messaging, formats, hooks, and audiences.
- Own day-to-day budget pacing and develop channel-level forecasts in partnership with Growth leadership.
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