Director of Marketing Operations
V
VeracrossEducation Technology
North America basedFull-TimeDirector
Salary150,000 - 175,000 USD per year
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Job Details
- Experience
- 10+ years of marketing operations experience, including 2+ years in a leadership role
- Required Skills
- SQLMicrosoft Power BISalesforceTableauLooker
Requirements
- 10+ years of marketing operations experience.
- 2+ years in a leadership role.
- Deep hands-on expertise with a major marketing automation platform (Pardot strongly preferred).
- Deep hands-on expertise with CRM (Salesforce preferred).
- Proven experience building and iterating on lead scoring and lifecycle/routing models.
- Strong command of marketing analytics and attribution tools such as Looker, Tableau, or Power BI.
- Experience managing a multi-tool martech stack including vendor and integration management.
- Excellent project management skills with a track record of leading cross-functional initiatives.
- Based in North America.
Responsibilities
- Manage the architecture and administration of the marketing technology stack including Pardot, Salesforce, and Demandbase.
- Design and refine lead scoring models and automated lead routing in partnership with Sales.
- Build multi-touch attribution models and report on campaign performance, pipeline, and ROI.
- Own CRM data quality, ensuring deduplication, segmentation, and compliance with privacy regulations.
- Partner with Sales, RevOps, and IT to align processes across the customer lifecycle.
- Hire and develop a team of marketing operations and automation specialists.
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