Senior Marketing Specialist, Life Sciences
J
JoVEBiopharma / Scientific Education
Mexico. Colombia. BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Lead Generation
Requirements
- Bachelor’s degree.
- 3+ years of experience in demand generation, product marketing, field marketing, or a related commercial role.
- Experience working in or marketing to Biopharma, Life Sciences, Biotechnology, Pharmaceutical, or related scientific markets is strongly preferred.
- Demonstrated success delivering on lead generation and marketing influenced pipeline results.
- Strong written communication and storytelling skills, with the ability to translate complex ideas into clear, compelling messaging.
- Comfortable using data and KPIs to evaluate performance and make decisions.
- Proactive, experimental mindset to identify, execute, measure, and improve marketing initiatives.
Responsibilities
- Develop and execute campaigns to deliver qualified marketing-sourced and marketing-influenced pipeline to grow JoVE's business within the Biopharma market.
- Monitor industry trends, customer needs, competitors, and emerging opportunities to inform GTM strategy.
- Identify new channels and opportunities for JoVE to reach and engage Biopharma audiences.
- Develop account-based campaigns for strategic accounts and priority segments.
- Build a Biopharma content calendar aligned with customer needs, industry trends, and commercial priorities.
- Identify opportunities for JoVE leaders, customers, and partners to participate in speaking engagements and industry conversations.
- Measure campaign performance and continuously test and optimize programs based on results.
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