Senior Paid Social Specialist
New
R
Remote Talent LATAMDigital Marketing
This position is only open to candidates residing in Latin American (LATAM) countries, 9:00 AM–5:00 PM Eastern TimeContractSenior
Salary3,000 USD per month
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Job Details
- Languages
- English
- Experience
- 2+ years
- Required Skills
- Data AnalysisMicrosoft ExcelQuality AssuranceGoogle Sheets
Requirements
- 2+ years of hands-on paid social buying experience across multiple platforms.
- Strong experience with Meta Ads and TikTok Ads.
- Experience with Snapchat or Pinterest.
- Experience managing paid social campaigns across awareness, consideration, and conversion objectives.
- Experience managing medium to large advertising budgets ($600K–$1.5M+ per month).
- Strong understanding of campaign setup, optimization, pacing, bidding, targeting, and QA.
- Proficiency with Microsoft Excel and/or Google Sheets for data analysis and reporting.
- Strong attention to detail and data hygiene.
- Ability to analyze campaign performance and translate data into actionable insights.
- Ability to manage multiple campaigns and priorities while consistently meeting deadlines.
- Strong written and verbal communication skills.
- Resumes must be submitted in English.
Responsibilities
- Build, launch, and optimize paid social campaigns across platforms including Meta, TikTok, Snapchat, and Pinterest.
- Manage campaign budgets, pacing, bids, and optimizations to support performance goals.
- Execute campaigns across awareness, consideration, and conversion objectives.
- Conduct thorough campaign QA across campaigns, ad sets, ads, targeting, budgets, creative, URLs, and tracking.
- Monitor campaign performance and identify opportunities for optimization and improved efficiency.
- Collaborate closely with internal paid media team members on campaign builds, planning, reporting, and optimization strategies.
- Pull and analyze campaign data to identify trends, opportunities, and performance insights.
- Support weekly and ad hoc reporting, utilizing Excel or Google Sheets.
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