Senior Paid Search Specialist
D
DarkroomGrowth Marketing
Location: Brazil; Secondary Locations: Portugal, Spain, 9 AM–5 PM ESTFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years minimum of paid media advertising experience within Paid Search, 3+ years minimum managing paid search advertising
- Required Skills
- Data Analysis
Requirements
- 4+ years of paid media advertising experience within Paid Search (specifically Google).
- 3+ years managing paid search advertising for consumer brands with monthly aggregate spends of $400k+.
- Mastery of the e-commerce marketing funnel from offer to conversion.
- Expertise in developing, testing, and optimizing ad copy.
- Expertise in creative consultation for successful paid ads.
- Background in data-derived decision-making and forecasting budget projections.
- Deep understanding of performance metrics including CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM.
- Experience managing campaigns across Google, YouTube, Bing, and emerging AI platforms.
- Experience with e-commerce P&Ls and financial metrics.
Responsibilities
- Plan, develop, and implement comprehensive paid search strategies to increase brand visibility and drive user acquisition.
- Conduct brand and website audits to identify opportunities for marketing success.
- Manage 6-10 Paid Media accounts across Google, YouTube, Bing, and emerging AI search platforms.
- Utilize platform ad managers and third-party reporting tools to drive revenue and solve attribution.
- Implement real-time ad-buying decisions based on trend performance.
- Develop quarterly strategies for clients based on performance metrics and projections.
- Collaborate with creative, brand, and analytics teams to ensure performance goals are met.
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