Senior Paid Acquisition Specialist
New
S
Sword HealthHealthTech
Porto, used to working across time zonesFull-TimeSenior
Salary41,300 - 64,901 EUR per year
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Job Details
- Languages
- Native-level written and spoken English
- Experience
- 2–5 years
- Required Skills
- Data AnalysisMicrosoft ExcelPresentation skillsReporting
Requirements
- 2–5 years of experience running paid acquisition on Meta and Google (LinkedIn preferred).
- Proven track record of owning budgets and hitting performance targets.
- Hands-on experience creating AI-powered ad visuals (video and static) at scale.
- Proficiency in Excel/Sheets, PPT/Slides, and platform-native reporting tools.
- Experience presenting and defending strategies to senior stakeholders or leadership.
- Native-level written and spoken English.
- Comfortable working across multiple time zones.
- B2C or B2B2C experience is a plus.
- Portuguese and/or German language skills are an added bonus.
Responsibilities
- Plan, run, and optimize campaigns across Meta, Google, LinkedIn, and other channels.
- Build AI-generated ad creative, both video and static, for continuous testing and iteration.
- Manage calendars, budgets, and cross-market reporting.
- Run structured tests on creative, audience, and messaging to scale effective tactics.
- Improve conversion rates for paid traffic, including landing pages and ad-to-page relevance.
- Collaborate with Design, Tech, and Clinical teams on campaign alignment.
- Present performance and strategy directly to senior leaders and General Managers.
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