Senior Paid Social Media Buyer
F
Freelance Latin AmericaDigital Marketing
Mexico. Argentina. Honduras. Nicaragua. Colombia. Chile, Monday through Friday: 9:00 AM–1:00 PM Eastern Time (EST)Part-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4–7 years
- Required Skills
- HubSpotGoogle Sheets
Requirements
- 4–7 years of hands-on paid social campaign management experience.
- Deep experience with Meta Ads Manager including building, testing, budget pacing, and audience management.
- Experience with at least one additional platform: TikTok, Pinterest, or Reddit.
- Demonstrated ability to brief, test, optimize, and scale creative content.
- Strong understanding of full-funnel planning (TOF, MOF, and BOF strategies).
- Proficiency with performance metrics such as CPA, ROAS, MER, and funnel health indicators.
- Experience using CRM platforms such as HubSpot, Zoho, or GoHighLevel.
- Strong proficiency with Google Sheets and Looker Studio.
- Strong analytical, reporting, and communication skills.
- Ability to work Monday through Friday, 9:00 AM–1:00 PM EST.
Responsibilities
- Plan, launch, manage, and optimize paid social campaigns across Meta, TikTok, Pinterest, and Reddit.
- Manage budgets, audiences, funnel segmentation, and testing strategies aligned with business goals.
- Develop creative testing frameworks and translate campaign needs into briefs for static, video, UGC, and motion content.
- Set up and validate conversion tracking, pixels, CAPI, and platform events.
- Analyze advertising and CRM data to identify creative wins and funnel gaps.
- Prepare performance reports and communicate insights, KPI results, and optimization recommendations to stakeholders.
- Collaborate with creative, CRO, SEO, and strategy teams to maintain aligned campaigns.
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