Senior Paid Media Manager (Enterprise B2B)
L
LoadsmartLogistics Technology
Remote/ ChicagoFull-TimeSenior
Salary120,000 - 140,000 USD per year
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Job Details
- Experience
- 5–7 years
- Required Skills
- SalesforceA/B testingHubSpot
Requirements
- 5–7 years of B2B SaaS performance marketing experience.
- Personally managed $500K+ in annual paid media budget with proven results.
- Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager.
- Proven experience running paid across materially different buyer segments, including high-velocity motions and long enterprise cycles.
- Account-based paid experience, specifically building target account audiences and running programs against a sales-agreed named account list.
- Fluent in building landing pages and forms in HubSpot, including native A/B testing.
- Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, and CRM-integrated lead source reporting.
- Salesforce fluency for pipeline and closed-won reporting.
- Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests.
Responsibilities
- Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
- Write ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot.
- Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume.
- Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity.
- Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing performance bottlenecks.
- Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes.
- Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks.
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