Senior Manager, Integrated Media Strategy
New
C
Care AccessClinical Research
Remote within the United States.Full-TimeManager
Salary130,000 - 150,000 USD per year
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Job Details
- Experience
- 7-9 years
- Required Skills
- Budget management
Requirements
- 7-9 years of experience in integrated media strategy, with mandatory healthcare industry experience.
- Previous experience in an agency setting.
- Bachelor’s degree in marketing or a related field.
- Expertise in full-funnel campaign strategy (paid social, programmatic, paid search, etc.).
- Demonstrated ability to influence and align senior stakeholders.
- Hands-on platform experience required for training internal teams.
- Strong proficiency in data analysis and translating performance insights into optimization.
- Experience in audience-building platforms.
- Demonstrated commitment to leveraging AI tools in daily tasks.
- Strong project management and cross-functional leadership skills.
Responsibilities
- Lead the development and refinement of actionable audience segments using behavioral and market data.
- Develop full-funnel media strategies to drive patient recruitment, including channel selection, investment mix, and optimization triggers.
- Manage a multi-million dollar digital media budget with responsibility for forecasting and performance pacing.
- Set strategy for paid social, programmatic, video, OOH, and paid search channels.
- Partner with analytics and operations teams to establish measurement plans that connect media KPIs to recruitment outcomes.
- Direct agency and vendor strategies, including defining performance expectations and accountability.
- Create and execute a test-and-learn roadmap, including A/B testing and attribution modeling.
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