Senior Media Manager
New
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Inizio EvokeHealthcare Marketing
Boston, Massachusetts; Chicago, Illinois; New York, New York; Philadelphia, Pennsylvania. This is a fully remote role supporting EST hours., EST hoursFull-TimeSenior
Salary67,000 - 85,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Budget management
Requirements
- 3+ years of media planning/buying experience.
- Experience with digital media platforms (Google Ads, Meta, programmatic, endemic publishers).
- Comfortable working in a regulated environment.
- A collaborative spirit and proactive mindset.
- Ability to work remotely supporting East Coast hours.
Responsibilities
- Manage multi-channel paid media campaigns with a focus on pharma and healthcare audiences.
- Collaborate with strategy, analytics, and creative teams to build integrated, patient-centric campaigns.
- Optimize media performance using data-driven insights to meet regulatory-compliant KPIs.
- Stay ahead of digital trends and platform updates to ensure the best media execution.
- Manage vendor relationships, negotiate rates, and oversee media budgets and flowcharts.
- Translate complex healthcare messaging into precise targeting strategies for HCP and DTC campaigns.
- Work collaboratively with clients to meet goals in this client-facing role.
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