Senior Media Buyer
New
P
PavagoDigital Marketing
Pakistan, U.S. Business HoursFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- 3+ years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns.
- Proven experience managing $10,000+ per month in advertising spend.
- Experience managing five or more client accounts simultaneously.
- Strong knowledge of Meta Ads Manager, Meta Business Manager, Meta Pixel, and Conversion API (CAPI).
- Expertise in lead generation and customer acquisition optimization.
- Strong analytical skills with the ability to interpret campaign data for decision-making.
- Experience developing creative strategies and writing detailed creative briefs.
- Excellent written and verbal English communication skills.
- Ability to work independently in a fast-paced remote environment.
Responsibilities
- Build, launch, and manage Meta advertising campaigns across multiple client accounts.
- Optimize campaign structures, audiences, placements, bidding, and budgets.
- Monitor performance daily, including CPL, CPA, ROAS, CTR, and conversion rates.
- Develop creative concepts and write detailed briefs for designers and video editors.
- Prepare and present performance reports with actionable recommendations to clients and stakeholders.
- Scale high-performing campaigns and test new advertising strategies.
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