ABM and Outbound Marketing Specialist

New

PeoplePartnersB2B Marketing

United States, 7:00 AM–4:00 PM MNLFull-TimeMiddle

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

5+ years of relevant experience, including hands-on experience owning B2B outbound and ABM campaigns.
Demonstrated experience building or executing ABM and outbound campaigns with measurable results.
Experience progressing B2B prospects through email and LinkedIn outreach.
Strong B2B writing and prospect personalisation skills.
Experience researching, segmenting, and prioritising target accounts and decision-makers.
Experience building and optimising outbound sequences, workflows, or automations.
Experience using prospecting or sales-engagement platforms for outbound campaigns.
Experience analysing campaign performance and adjusting underperforming campaigns based on data.
Experience managing lead lifecycles, CRM hygiene, and Sales handoffs.
Working knowledge of email deliverability fundamentals.
Practical experience using AI for research, personalisation, campaign development, or analysis.

Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts.
Research, segment, and prioritise high-fit target accounts and decision-makers.
Manage email outreach and LinkedIn social selling campaigns.
Personalise outreach using relevant prospect and account research.
Qualify and nurture digital conversations toward appointments and qualified Sales handoffs.
Build and optimise outbound sequences, workflows, automations, and campaign plays.
Use AI for prospect research, personalisation, campaign development, and analysis.
Analyse campaign performance and conduct evidence-based experiments.
Maintain accurate prospect, engagement, booking, handoff, and campaign records.

View Full Description & ApplyYou'll be redirected to the employer's site