Senior Product Marketing Manager
New
J
JobgetherEducation Technology
Based in the United StatesFull-TimeSenior
Salary$100,000–$125,000 per year
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Job Details
- Experience
- 8–10 years
- Required Skills
- Market Research
Requirements
- Bachelor’s degree in Marketing, Business, Education, Communications, or related field; MBA preferred.
- 8–10 years of experience in product marketing, product management, or marketing strategy.
- Proven expertise in go-to-market planning, product positioning, and messaging.
- Demonstrated experience leading cross-functional initiatives.
- Strong skills in sales enablement, including developing presentations, battlecards, and training materials.
- Ability to influence senior stakeholders and drive alignment without direct authority.
- Strong analytical skills using market and business data for decision-making.
- Experience working in K–12 education, educational publishing, or education technology is required.
- Experience in literacy education is a strong plus.
- Ability to balance strategic planning with hands-on execution across multiple priorities.
Responsibilities
- Own product positioning, messaging, value propositions, and differentiation.
- Partner with Product Management to translate product capabilities into customer benefits.
- Lead go-to-market planning and execution for new products, enhancements, and strategic programs.
- Develop launch plans, sales enablement materials, and training resources.
- Conduct market research, customer interviews, and competitive analysis to identify opportunities.
- Create and manage product marketing assets including website content and case studies.
- Collaborate with cross-functional teams to ensure consistent messaging across all campaigns.
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